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Passionate about flowers since the dawn of time, Eric Koninckx began his studies at the horticultural school of Anderlecht and quickly started his own business as a gardener, then as a florist.

Eric pursued various Floral Designer trainings in France and Germany at the international school of Guy Martin.

He later went on to teach floral art workshops as a teacher at the professional school of Verviers.

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At the same time, he was photographing every flower he could find along the way, visiting botanical gardens and nurseries one after another. He also nurtured a deep passion for human nature, which led him to study Gestalt therapy and NLP.

For those unfamiliar, these are approaches that help us better understand our behaviors, emotions, wounds, and the psychological, mental, and spiritual paths to healing.

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The concept of Intuitive Floral Communication (IFC) was born in 2005 during one of his training courses.

The initial idea was to explore the richness of flowers in order to better understand human nature.

At its core, IFC was a therapeutic tool.

Individual sessions, group workshops for both private individuals and professionals.

He used natural flowers, silk flowers, or cards featuring photographs of flowers.

He soon met Catherine Glauden, who became his partner in developing the concept through various workshops.

He also surrounded himself with other people to combine IFC with other self-discovery practices.

Notably:

• Veil of the Seasons (silk flowers)

• Flowers Within (silk flowers)

• At the Tip of the Nose (flowers + clowning)

• Floral Mirror (flower cards + poetry + painting)

• Psydance (cards + dance)

• Flower Consciousness (natural flowers)

• The Power of Flowers (natural flowers)

• Workshop with UCM (floral cards)

• Various sessions — individuals, couples, coworkers, etc. (floral cards)

• Corporate Team Building (floral cards)

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In 2016, the idea came to him to create a board game with well-defined rules.

A game that would be both centered on self-discovery and communication,
and at the same time, a purely strategic game.

Thus, Floralyz was born on November 6, 2019.

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Floralyz: A Floral Journey in Constant Bloom

After the launch of the Floralyz card game in November 2019, the adventure blossomed further. Used in individual sessions, group workshops, associations, businesses, and even with children as young as 3 up to teenagers, the game proved its adaptability to all ages and audiences. It also turned out to be an excellent board game for warm, social moments with family or friends — its compact size making it easy to take along on vacation.

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Floral Mats to Awaken the Senses of the Little Ones

While observing kindergarten children interacting with the game, the idea of creating floral foam mats measuring 1.20 meters by 80 cm began to blossom. Paired with the cards and figurines, these mats offered little ones a world of wonder and joy. They also supported the development of fine motor skills, color recognition, sensory stimulation, and an early connection to nature.

Much like in Mary Poppins, where one jumps into a chalk drawing to enter a magical world, these mats opened doors to the imagination.

To date, six models have been created.

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The Grimoires: A Floral Journey Within

The desire to extend the experience led to the creation of small booklets — the grimoires — featuring all the flowers from the game. The principle is simple: choose three favorite cards and read a text revealing the person's main characteristics. The feedback was unanimous: the results were striking.

These booklets were offered in hair salons, with the idea that clients could browse through them during hair coloring sessions. However, two obstacles hindered the project:

• Hairdressers, overwhelmed, didn’t have time to introduce the booklet to their clients.

• Clients preferred to browse their smartphones while waiting.

Despite these challenges, the idea of spreading the Floralyz concept through various formats has remained very much alive.

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Floral Symphony – Flower Artworks to Elevate Spaces

The next idea was to turn the mats vertical, giving rise to floral artworks. Lush with flowers and rich in symbolism, a first collection was born: Floral Symphony. These pieces offer a renewed visual experience with every glance.

Versatile in use, they enhance interiors but can also serve in corporate settings for team-building activities, stress management, or conflict resolution. At the same time, floral environments were created to beautify walls, reception counters, or tables.

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The “Seeds of Women” Concept: An Ode to Inner Beauty

As part of a broader celebration of beauty — including sensitivity and inner grace — the Seeds of Women concept came to life. Large-scale artworks measuring 1 meter by 1 meter, composed of over 100 photos, embody this vision. Each photo can be adapted into a 60 x 60 cm artwork or larger.

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Imprints – Personalized Artworks for a Unique Touch

Finally, the idea of creating fully personalized artworks emerged.
People can provide a photo, a few key personality traits, a preferred style, and colors they love or that match their interior. Among the 100 available models, they can choose the one that resonates most — and Eric will craft a unique piece, expressing something profound, beyond the flowers.

This floral adventure continues to blossom, driven by Eric’s passion for flowers and his desire to share their beauty and symbolism with as many people as possible.

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Aware that our planet now more than ever needs tolerance, respect, beauty, compassionate communication, and ecology, Eric is convinced that flowers can bring us all of this — and so much more.