Floralyz, a Long Story
Artistic Background
Floralyz is the result of a long and organic journey, shaped by a deep fascination with flowers, human nature, and the subtle connections between them.
At the crossroads of floral art, photography, and inner exploration, this path has been built progressively through observation, experimentation, and transmission.
Origins and early influences
Passionate about flowers from an early age, Eric Koninckx began his training at the horticultural school of Anderlecht.
He quickly established himself as an independent professional, first as a gardener and later as a florist.
He then pursued further training in floral design in France and Germany, notably at the international school of Guy Martin, before sharing his knowledge by teaching floral art workshops at the professional school of Verviers.
Alongside this path, Eric continuously photographed flowers encountered along the way, visiting botanical gardens and nurseries one after another.
At the same time, his interest in human nature deepened, leading him to study Gestalt therapy and NLP — approaches aimed at understanding behavior, emotional states, and inner transformation processes.
Intuitive Floral Communication: a foundational research
In 2005, the concept of Intuitive Floral Communication (IFC) was born.
Its core idea was to explore the symbolic richness of flowers as a means to better understand human nature.
Initially conceived as a therapeutic tool, IFC was used in individual sessions, group workshops, and professional settings.
A variety of supports were employed: natural flowers, silk flowers, photographic images, and floral cards.
Eric soon collaborated with Catherine Glauden, who played a key role in the development of the concept, and later with other practitioners, combining IFC with complementary approaches such as movement, poetry, performance, and corporate team-building experiences.
From card game to the Floralyz universe
In 2016, the idea emerged to create a structured game combining self-discovery, communication, and strategic thinking.
After several years of development, Floralyz officially came to life on November 6, 2019.
The card game has since been used in a wide range of contexts: individual sessions, group work, associations, companies, and even with children from the age of three.
Its intuitive and playful dimension also makes it a social game, designed for shared moments with family or friends.
Expanding forms and new supports
Observing young children interacting with the cards inspired the creation of floral play mats, combined with figurines and imagery.
These immersive supports encouraged sensory development, fine motor skills, color recognition, and imaginative exploration. Six different models were created.
In parallel, floral grimoires were developed — small booklets inviting participants to select three cards and read a text reflecting personal characteristics.
Although warmly received, their diffusion faced practical constraints, without diminishing the desire to explore new ways of sharing the Floralyz concept.
Towards photographic works
The next step involved bringing floral compositions from the floor onto the wall.
This transition led to the creation of the Symphonie Florale collection — dense, symbolic photographic works offering a renewed visual experience at each encounter.
Other major projects followed, including Seeds of Women, a series of large-scale works celebrating inner beauty, sensitivity, and human diversity, as well as Empreintes, a collection of personalized artworks created from a photograph, key personality traits, and aesthetic affinities.
An evolving artistic approach
Today, Floralyz unfolds as an evolving artistic universe, guided by a simple conviction:
flowers have far more to offer than their visual beauty alone.
In a world seeking meaning, respect, attentive communication, and ecological awareness, Eric Koninckx views floral language as a source of reflection, connection, and transformation.
My wish is to show that flowers also have something to teach us — about ourselves,
the way we communicate with others, and the relationship we build with our planet.